TEXAN INSPIRED EYEWEAR

HORNZ

I had the opportunity to develop the visual identity for an eyewear brand focused on creating a distinctive and considered presence within a competitive market. The project began with the development of a bold, recognisable logo that could work seamlessly across both digital and physical applications. From there, I built out a cohesive visual identity.

Alongside the identity, I created a range of packaging assets, bringing the brand to life across the customer experience. Every design was made to feel contemporary and aligned with the overall personality of the brand.