FORGED IN SOUND

RECORDSMITH CO.

Working with Record Smith involved creating a brand that could exist comfortably across both music and fashion. I developed the logo and wider identity system with a focus on clarity, flexibility and longevity.

A key part of the direction was ensuring the brand didn’t feel to over complex instead maintaining a sense of modesty and class. This informed a more restrained and considered visual approach, allowing the identity to feel confident without being overstated.

The identity was designed to adapt across multiple applications — from garments through to digital and promotional material.