RETHINKING FASHION

OCEAN LAUNDRY

Ocean Laundry is built around challenging the current model of fashion and creating a more renewable approach to how we consume, wear and value clothing.

I worked across the brand’s visual communication, developing custom typography and a range of creative assets designed to give the brand a distinctive and recognisable voice. This included campaign posters, print materials and digital assets, creating a visual system that could adapt across different formats and touchpoints.

Two posters were designed to work in conjunction with each other. The first one targeting a more senior audience with the other using more trending details with it being used in schools.