STAY OUTTA YOURSELF

ALPHA BLOKES X LANE’S BARBECUE

A collaborative project with Alpha Blokes to create two illustrated designs for a limited range of seasoning bottles.

With an audience known for being loud, unapologetic and not taking themselves too seriously, the illustrations needed to match that energy. I developed two distinct characters that pushed the visual language further, using bold, playful artwork designed to stand out on shelf and feel instantly connected to the Alpha Blokes personality.

The goal was to create packaging that felt less like traditional food branding and more like something you’d actually want to pick up, look at and have a laugh at. This gave the collaboration its own personality while keeping the product front and centre.