WE KNOW FLAVOUR

LANE’S BARBECUE

I’m incredibly fortunate to have worked with a brand like Lane’s where I had the responsibility of producing campaigns, packaging and product launches from the initial idea through to final delivery. I developed concepts, shaped visual direction and created final designs across all platforms, while also leading and supporting other designers across their work. Alongside this I created a wide range of brand design work including logos, packaging, POS, digital, print and motion assets.

With such a passionate customer base, my approach has been to create work that captures the energy and personality of the brand while communicating each product in a clear and engaging way. I’ve delivered work that feels bold, considered and true to the Lane’s identity

Works across digital, social, print and physical spaces.